FROM THE BOOK JACKET: 

You made a great point--but did anybody hear it?

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising--the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.

Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:

FOCUS: Design a strong message--then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention.

You'll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You've Got 8 Seconds you'll get heard, get remembered, and get results. 
 
Paul Hellman photoABOUT THE AUTHOR: Paul Hellman has worked with thousands of executives & professionals at leading organizations for over 25 years. His columns and advice have appeared in The New York Times, Wall Street Journal, Washington Post, as well as on public radio's Marketplace, and CNN's Business Unusual. Paul has An MBA from MIT's Sloan School of Management.
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