FROM THE BOOK JACKET:
You made a great point--but did anybody hear it?
Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising--the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.
Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:
FOCUS: Design a strong message--then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention.
You'll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.
Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You've Got 8 Seconds you'll get heard, get remembered, and get results.
ABOUT THE AUTHOR:
Paul Hellman has worked with thousands of executives & professionals at leading organizations for over 25 years. His columns and advice have appeared in The New York Times
, Wall Street Journal
, Washington Post
, as well as on public radio's Marketplace
, and CNN's Business Unusual
. Paul has An MBA from MIT's Sloan School of Management.